Face Smooth Affair® Mattifying Face Primer


A weightless face primer designed to mattify skin, help balance oil production and blur the appearance of pores and fine lines for smooth makeup application and a naturally matte finish.

  • Instantly smooths and mattifies skin for a visibly matte appearance.
  • Helps balance oil production to fight shine all day.
  • Creates a smooth, even canvas and anchors makeup for improved wear.
  • Minimises the appearance of pores and blurs fine lines.
  • Supports skin elasticity for a lifted, more youthful appearance.
  • Delivers powerful antioxidant protection.
  • Wear as standalone skincare or under makeup for more staying power

What is a primer and why should I wear one?

A primer is a product that goes between clean hydrated skin and foundation to give the foundation something to adhere to and smooth skin texture. A primer should be used to increase makeup longevity, make the complexion appear smoother and to minimise skin texture. At jane iredale, our primers also offer skincare benefits.


Is this primer noncomedogenic?

Yes, tested for comedogenicity, it will not clog pores or break you out.


Do I use my moisturiser or primer first?

Moisturiser always goes first. Your primer is the last product you apply before foundation.


What skincare benefits does Smooth Affair Brightening Face Primer provide?

Smooth Affair Brightening Face Primer contains skin-nourishing ingredients including Apple Extract to maintain skin’s youthful elasticity, Royal Jelly to help hydrate and protect skin and Algae Extract to help firm the skin.


Can this be used on the eyelids?

Yes! You can apply any Smooth Affair Primer of your choice on the lids to prolong the wear of your eye makeup and provide valuable skincare benefits.


Does it have a fragrance?

No, this product has no aroma and we do not use synthetic fragrances in any of our products.


Does it have SPF?

No, there is no SPF in any of our Smooth Affair Primers.

Massage a pea-sized amount to face and neck with fingers until it is absorbed. Follow with your favourite foundation and Hydration Spray for a flawless, long-wear look.

Water (Aqua), Dimethicone, Polysilicone-11, Polymethylsilsesquioxane, Octyldodecanol, Arginine, Caprylyl Glycol, Carbomer, Potassium Sorbate, Sodium Dehydroacetate, Laureth-12, Ethylhexylglycerin, Glycerin, Aluminum Hydroxide, Algin, Hibiscus Syriacus Bark Extract, Pelargonium Capitatum Leaf Extract, Cyanidium Caldarium Extract, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491)


Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.

  • Mix with any liquid foundation for sheerer coverage.
  • Use as a hand and body moisturiser.



All options are vegan.


All options are wheat-free.