Vegan/Gluten Information

Vegan and Gluten Information

While the majority of our products are vegan friendly and wheat-free, here’s a list of those that are not.


Products containing carmine:

PurePressed Eye Shadow (Single): Pure Gold

PurePressed Eye Shadow (Triples): Blue Hour, Pink Quartz, Ravishing, Sundown

PurePressed Eye Shadow Kit: Naturally Glam, Solar Flare

Pencil: Berry, Peach, Rose, Spice, Terra-cotta


Products containing beeswax or royal jelly:

Active Light Under-eye Concealer

Circle\Delete Concealer

Enlighten Concealer

Corrective Colors Kit

PureLash Lengthening Mascara

Longest Lash Thickening and Lengthening Mascara

PureLash Lash Extender & Conditioner

PureBrow Brow Gel

Smooth Affair Facial Primer & Brightener

Just Kissed® Lip and Cheek Stain

Forever You Just Kissed® Lip and Cheek Stain

HydroPure™ Tinted Serum with Hyaluronic Acid & CoQ10


Products that may contain wheat:

ColorLuxe Hydrating Cream Lipstick

Citrus + Charcoal Hand Wash

HydroPure Color Correcting Serum with Hyaluronic Acid & CoQ10

HydroPure Tinted Serum with Hyaluronic Acid & CoQ10

PureBrow Brow Gel: Ash Blonde, Neutral Blonde, Medium Brown, Dark Brown, Auburn, Soft Black

PureLash Lash Extender & Conditioner

PureLash Lengthening Mascara