jane iredale What sets Jane Iredale apart?

What sets Jane Iredale apart?

Throughout our three decades of beauty innovation, jane iredale has prioritised skincare benefits and maintained a steadfast commitment to advocating for clean ingredients. Today, I’d like to highlight what sets jane iredale apart in the world of mineral makeup, focusing on considerations for allergy sufferers, our dedication to protecting bees, preserving the planet, and our cruelty-free practices.

IS MINERAL MAKEUP NATURAL?

Some people think all minerals in makeup come straight from the earth. But even though minerals like Titanium Dioxide and Zinc Oxide start in rocks, they need processing after extraction, often in labs. Others, like Iron Oxides and Mica, are entirely made in labs due to contamination risks in nature. Despite this, they’re still considered minerals.

Instead of natural, “clean” is a better term for products that aim to remove toxins and iffy ingredients. However, over the years, the category has expanded, leading to compromises. Unlike jane iredale, some mineral powders do still contain Talc, Parabens, Synthetic Fragrance, and other unwanted ingredients. Yet, there are still a few brands sticking to purity and jane iredale is a leader in this field.

NAVIGATING VEGAN AND NON-VEGAN INGREDIENTS

Makeup products often include non-vegan ingredients like beeswax and royal jelly, which serve as binding agents and moisturisers, enhancing the texture and longevity of formulations such as lipsticks and balms. While beneficial, their presence may raise concerns for consumers adhering to vegan lifestyles or valuing ethical treatment of animals.

Our commitment to minimising non-vegan ingredients underscores our dedication to inclusivity and integrity. While the majority of our products are vegan, a select few contain non-vegan components. You can find more information on our website.

NAVIGATING SENSITIVITIES AND ETHICAL CHOICES

We pay close attention to anything that’s credited as an endocrine disrupter. We eliminate talc and synthetic fragrance and ingredients that have the potential for causing irritation. Although, this can be a challenge since sensitivity can be caused by anything. Take carmine, for example. It’s a natural colorant, but some people can be highly allergic to it. Additionally, since carmine comes from beetles, it poses challenges for vegans and those observing kosher diets.

To address this, we’ve opted to minimise the use of carmine as much as possible, replacing it with insoluble dyes approved for drugs and cosmetics, bonded to a calcium substrate. This serves as a temporary compromise until better alternatives emerge.

WHEAT-FREE MAKEUP: CRAFTING INCLUSIVITY AND QUALITY

Wheat-free makeup is essential as it addresses various needs including allergies, managing Celiac disease, dietary preferences, and promoting diversity in the marketplace. Crafting makeup without wheat poses challenges such as finding substitutes, sourcing ingredients, ensuring texture and performance, and controlling costs. However, jane iredale, a leader in mineral makeup, recognises the importance of providing wheat-free options to ensure individuals with allergies, sensitivities, and dietary preferences can enjoy high-quality cosmetics tailored to them.

While most of our products are wheat-free, some may contain wheat ingredients. You can find more information on ingredients here

COMMITTED TO CRUELTY-FREE PRACTICES

We believe in creating products that promote beauty without harm and our ingredients and products are never tested on animals. We proudly wear the Leaping Bunny logo, signifying our commitment to ethical and responsible manufacturing practices.

Achieving this certification involves rigorous steps, including a thorough application process, documentation verification, and comprehensive review by the Leaping Bunny Program. We believe in creating products that promote beauty without harm, allowing our customers to feel confident and compassionate in their choices. In 2023 we were added to the NZAVS Cruelty-Free Guide.

ECO-FRIENDLY PRACTICES

Alongside cruelty-free practices, jane iredale prioritises eco-friendly initiatives, aimed at reducing environmental impact. This includes sustainable sourcing of ingredients, minimising packaging waste, and implementing environmentally conscious manufacturing processes.

Though ingredients play a major role in how we define “clean,” we also believe it is important to be mindful of how we impact the environment and our community. We always ask ourselves what effect our actions are having on animals, our environment, our community. Furthermore, our gardens continue to be an inspiration for everything we do. We plant consciously as we try to support our bees, butterflies and birds that are at the mercy of our choices.

We invite you to continue with us on our journey to redefine the standards of the cosmetics industry—where we continuously strive to integrate beauty and environmental stewardship and a more sustainable and beautiful future.