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free shipping On all orders $120+ and Receive a $15 voucher with your first order to redeem at our partner stockists
by by-katie-callihan April 18, 2023
Stunning eyes as easy as 1-2-3…
We’ve all done it — you make the decision to buy a beautiful new eye shadow palette, you open it, admiring its fresh appearance, and then panic sets in. How do you use it? And with what? What does each shade do??
Before we jump into how to apply eyeshadow, let’s start at the very beginning — what is eye shadow? Simply put, eye shadow accentuates, enhances, or highlights the eye area, creating shade and depth, depending on what colours are used.
Light colours highlight, bringing areas forward. They’re a great option to apply to the inner corner of the eye and brow bone. Such as PurePressed Eye Shadow Singles Bone, French Vanilla or Oyster
Medium colours help to define the shape of the eye and bridge the gap between dark and light shades when blending. PurePressed Eye Shadow Singles Sienna or Supernova
Dark colours create depth and help to contour the eye shape in addition to adding intensity. Most often, a dark shade will be applied to the lash line, outer corner, and/or or crease. Like PurePressed Eye Shadow Singles Jewel or Dark Suede
With our NEW PurePressed Eye Shadows, there are many rich, vibrant options from which to choose. Allow us to help you “paint by numbers” with some of our collection.
1. Lid The mobile part of our eyelid. Your medium or main shadow colours are used here. |
4. Upper Lash Line The area above the eyelid where the lashes begin. Dark colours may be used in place of liner. |
2. Crease |
5. Outer Corner The outer corner of the eye. Dark colours will add dimension and create a deepening effect. |
3. Brow Bone The area directly beneath the brow. Light colours will attract light and help with overall blending. |
6. Inner Corner The inner corner of the eye. |
Eye Shadow Looks
LIGHTNING – shimmery silver
RUMBLE – matte taupe
CALM – shimmery soft pink
THUNDER – matte grey plum
RAIN – shimmery platinum
HURRICANE – matte black
FEATHER – shimmery cream neutral
LACE – shimmery copper gold
NEW TULLE – shimmery antique gold
SATIN – shimmery rose quartz
VELVET – shimmery chocolate brown
NEW SEQUIN – shimmery plum brown
Once you know the basic formula and have your favourite light, medium, and dark shades selected, you can recreate it across palettes and colours! We can’t wait for you to experience our new PurePressed Eye Shadows. Clean colour never looked this good.
Make sure to check out our guide on choosing the best eyeshadow for your eye colour!
And to try out the jane iredale Signature Eye, follow our step-by-step natural eye makeup tutorial.